We specialize in creating modern, on-trend upcycled designs that evolve with each season. Instead of mass producing these into hundreds of identical items, we create custom pieces for each individual in a size and style just how you want it. Our designers are experts at their craft, producing pieces that look far from the patchwork, crafty upcycled clothing you may be used to.

We love starting from a piece that comes from your closet, but understand that's not always an option. That's why you can always use one of our vintage starter pieces to begin your custom look. Not sure where to start? Shop a finished pieced directly from our Made-from-Ours collection, made 1-of-1 by hand in our London studio.

We are a style obsessed team who believe that consumers aren't getting the fair value of their clothes. We are sick of consumers getting taken advantage of:

Fast fashion? Crap. The high-street? Over priced and not much better. Designer? Love it, but who can afford that?

We all know the stats - 75% of garments aren’t worn after six months, and 100 billion new clothing items are produced annually. While we need to curb this ethical and environmental crisis, we need to make sure there are options for consumers to embrace their creative identity through style.

Cue Newless - we are committed to being a fashion solution that gives consumers what they really want - stylish clothes, made well, at a fair price. Plus, one-of-a-kind and made from dad's old blazer? Now that's the cherry on top.

Anita Shannon, founder and CEO of Newless, is a self-taught upcycler and passionate advocate for sustainable fashion. With years of experience leading high-growth industries, Anita launched Newless to revolutionize how we interact with our wardrobes—combining creativity, sustainability, and individuality.